Website is the main ground in setting up online presence, and I’m talking most especially to those who have (or those working to have) online businesses and those who takes online arena more seriously. For years, as technology continues to upgrade and transform internet into a more welcoming space for social interface like the evolution of social media, website does the same.
Emerging from static Web 1.0 platform where the mode of sending information was one way (no interaction with the reader) Web 2.0 was created and redefined the use of website as it opens all avenue for a reachable access by viewers.
If you are aiming to further promote your online presence through blogging, web 2.0 is your best tool. Writing articles is a great way to promote content for readers and hook them to your niche. As you provide them with the information they need, coupling with links that leads to social media forums or directly create interaction with them as they comment on your work is such an amazing collaboration of people, information and technology.
Back linking is also one method that can be done almost anywhere in the web; you create link juices that can help elevate the ranking of your site and generate guests to your business. The links created from this process can aid in improving the Search Engine Results Page (SERP) placement of your online business.
For example, when you post an article for a PR 7 site like Ezinearticles or a PR9 site like Blogger, the links you build on these sites can be influenced by the online authority they possess. Large amount of traffic can be expected as visitors of these authority blogs click the links you provided with your postings.
What is PR? PR stands for PageRank. This is a measurement of the level of authority accredited by Google to a certain website or Web 2.0 blog. The score ranges from 0 being the lowest and 10 being the highest. The higher PR a site has, the higher its possessed authority. Always remember to build the links in a manner which is natural to the algorithm of Google, refrain from overdoing it to prevent the possibility of being penalized. (More of this topic to be tackled in SEO).